Word-of-mouth (WOM) sharing is a fascinating topic. Why people share and what people share are two complex questions marketers tirelessly try to get answers for.
Thanks to today’s featured infographic created by the customer referral program software RefferalCandy, we now have some insight into the conundrum that is WOM sharing.
According to the infographic, consumers share …
… emotional content.
… arousing content.
… topics in common.
… polarizing content..
… entertaining content.
… useful information.
… unique content.
… personal beliefs.
… high status topics.
… accessible information.
… when decisions are important or uncertain.
… when there’s no trustworthy information available.
For more insight behind the psychology of word-of-mouth sharing, check out ReferralCandy’s “The Word-of-Mouth Psychology” infographic below. And be sure to let us know in the comment section what you think about it.