How much time does social media marketing take out of your work day?
It’s no surprise that social media takes up a larger part of a marketer’s day than it did even a year ago. The addition of social networks your company needs to have a presence on and keep updated is growing out of control, leaving many marketers drowning in the increased time and investment required.
However, the massive amount of time marketers are dedicating to social media these days is no indication that they are doing it right. In fact, I would bet that in most cases the more time a marketer spends on social media, the less likely they are to actually have a strategy at all. Many marketers don’t know how to tackle the mountain that is social media and wind up wasting a lot of time haphazardly updating and monitoring their social presence.
A winning social media strategy is all about working smarter, not harder. Unless you are an enterprise level company, all you need to truly rock your social media is 30 minutes a day. With automation tools like Pardot to take care of many of the time-consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline.
We’ve put together the following infographic to help you determine which tasks are most important, and how much time you should ideally be dedicating to each of your social channels. Your strategy likely will (and should!) differ slightly from the infographic below, but the important thing is to identify your key channels, plan for a set number of tasks, and allot yourself a set period of time and stick to it! Furthermore, don’t forget to measure the success of your efforts, and focus your resources on the initiatives that are actually bringing in results.
Let’s take a look at what an effective approach might look like: