With the several significant changes happening in the world of Search Engine Optimization, it has become difficult for non-SEO professionals to decide on what is still relevant for their website. With the new and updated algorithms that Google has launched, it is clear that Google’s aim is at providing relevant content with the best user-experience possible. With over 200 algorithms and constant updates, it is very difficult to keep up with all of the SEO trends especially if you are a business owner that is managing your own online presence for your business. Even though there are so many different types of SEO tips and tricks to keep your website relevant, there are 9 SEO elements that you must have on your website in order to stay competitive on Google.
1. An Updated Blog with Relevant Content
Blogs are an absolute necessary in building brand awareness, authority in the industry and also to grow an audience. Creating a blog page on your website is not efficient on its own. A company blog requires relevant and up to date content to be posted on a regular basis. Your company blogs should be relevant to your industry and business as well as discuss the products or services you sell without coming across as “a pushy salesperson.” Company blogs need to provide valuable information for readers and answer the questions they are searching for online. If Google sees that you are regularly posting relevant content with valuable keywords, then your website will be seen as more authoritative and given more value online.
2. Integration with Google Authorship
Google Authorship is a way of authenticating the expertise of individual authors online. This process involves verifying all the content written by the author, curating the content and evaluating the level of his/her expertise. This increases the level of credibility and as a result people will tend to click on content written by an expert with Google Authorship, which thereby increases the traffic.
3. Optimize your URLs
Keyword rich, static urls are always a must for websites. An optimized url has been a must-have on-page SEO element from the start. Here are some of the best practices for an optimized url:
- Ensure the character length of the url is less than 100 characters.
- Not more than 3 subdirectories must be included in the url.
- Location based businesses can optimize the url by including the location.
4. Title Tags
A title tag is also a significant SEO element of a website. It is the clickable text that appears in a search engine result page. The title tag needs to be enticing enough for readers to click on it. Try to include a keyword or relevant word in the title tag without it seeming forced. Another good tip is to incorporate the company name at the end of the title tag which helps in enhancing your online brand awareness.
5. Heading Tags
Heading tags are key factors that Google considers when crawling on the site to index each web page. The heading tags help Google determine what the page is about. Using proper heading tags helps to improve search engine and user experience as well. Heading Tag 1 or H1 tags are created for every page on the website according to website principles. The H1 tag must be the first element of a website page which automatically becomes the title tag.
6. Alt Image Tags
Alt Image tags are very important in search engine optimization as it provides a way for images to receive a proper title on your website. Apart from reinforcing the relevancy of the image to the context, there is a possibility of being ranked in Google Images search as well. Using alt image tags with relevant keywords contribute in the overall search engine optimization of your website as this is another way to provide relevant information to your online audience.
7. Usage of Keywords
Keywords always have and will continue to be a very important and relevant factor in the search engine optimization of your website. When incorporating keywords, it is important to be “natural” when using the keywords or else the website and its content will appear as if it has been stuffed with keywords and it will not make sense to your readers. The last thing you want your website to do is deter online visitors from coming on your website again. Before generating content, it is suggested that you generate a report of the average monthly keyword search for relevant keywords pertaining to your business to see what online visitors are searching for. Based on this keyword report, you can create relevant content that will fit the online search needs of your audience.
8. Depth of Content
Well-written, in depth content is necessary to keep and hold the attention of readers and search engines as well. Users look for content that provides complete and exact answers for their queries. When determining the ranking of websites for relevant keywords and keyphrases, even search engines look at the overall performance of your website and how well it meets the needs of online visitors.
Implementing these 8 search engine optimization factors on to your business website will help increase the exposure of your website to help drive in more traffic and obtain more leads.